The Best Seller!: The New Psychology of Selling and Persuading People

What stands out about this textbook is the way it links new material to prior knowledge.

The Best Seller!: The New Psychology of Se- paperback, Willingham, 9780130744449

A nice touch in this textbook is the final exam review section at the back.

The Best Seller!: The New Psychology of Selling and Persuading People

A nice touch in this textbook is the quick start guide for each chapter.